Brand Consultation
Brand Differentiation Positioning Strategy for SME
The Digital X Branding Consultation
Only for SME
Our brand consultation is specially designed to help SME to transform their brand (if you have a team from 10 – 200 people, this is for you). You can say bye bye to price wars, heavy promotions to get customers and still making higher profit than your competitor by selling your product and services at a higher price by just signing up for the consultation.
Customer Become Fans
Branding is not about spending big money on design, it is not about your logo, big billboards or slogan(this is tactics)! It is a strategy that will help you to create customers and become your fans for your business.
*Corporate spends a lot of money on branding while SME with limited budgets should only focus on their sales. Is that true?
Differentiation Positioning
With Shen Feng’s experience consulting SME for over 9+ years, we understand the difference between branding for corporate and SME. What if we tell you that you don’t need big money? Just by applying our brand differentiation strategy you can do that! Would you love to try it out?
*If a big corporation spends a lot of money on branding, we business owners should know the importance of it for your business to become big. Not that I only do branding when I have the money, you start from Day 1.
Start Differentiation Today!
Who is this for?
Those who care about their brand
SME Owners
Entrepreneurs who want their company to be the leading brand in the market
Agents
Property, insurance, MLM agents and advisors who want to increase their sales
Freelancers
Aspiring entrepreneurs, self-employed, and freelancers who want to transform their brand
*WE DO NOT ACCEPT one type of people for our brand consultation, they are the I.K.E.A ( I Know Everything Already). Do not contact us if you are I.K.E.A.
Our Brand Differentiation Strategist
Shen Feng
Shen Feng is the First and Only Brand Consultant who specializes in the SME Brand Differentiation Strategy in Malaysia.
He has over 9+ years experience working with over 180+ SME brand across various industry such as tech startup, aesthetic clinic, beauty salon, e-Commerce, food and beverages, industrial hardware, engineering, fashion, local movie production, creative industry, NGO, cryptocurrency, etc.
When he asked: Why customer choose you over your competitors? 99% of SME owners can’t answer that or mention that their product and service is better which has no differentiation or USP. Whenever sales is bad, they will run ads to give discount by reducing profit BUT not to increase their brand value. This is due to most SME don’t have a Brand Strategy but only tactics, they have a strategy problem (You don’t solve a strategic problems with tactics).
What SME Owners need to do is Strategic Tactical Execution (STE) with Brand Differentiation Strategy to market their brand building fans and build their company’s intangible assets.
What's in it for you?
A Perfect SME Branding Strategy
The DXB Branding Consultation is designed to help SME to transform their brand, create value for their customers to outrun competition. The main consultation involves 4 sessions to complete, customized sessions are available as well. Below are the contents that we go through in our consultation.
Brand Discovery
- Brand Business Model
- Customer Centric Branding Framework
- Perfect Buyer Persona (PBP)
- The Loyalty Pyramid
- Customer Lifetime Value
Outcome
- Understand the brand business model and how it relates to your market.
- Discover your buyer, customer or user based on their loyalty level and lifetime value.
Brand Differentiation
- Review PBP
- Customer Matching
- 9 Differentiation Strategy
- Competition Analysis Positioning
Outcome
- Analyze competition in your market by using differentiation framework.
- Position your brand according to customer, market, and differentiation.
Brand Experience
- Review Differentiation Strategy + Analysis
- Customer Touch Point
- Focus Align Consistent + Execution Framework - Brand Culture - Win Win Win
Outcome
- Create a consistent brand experience
- Align team in delivering your brand
Brand Evolution
- Co-Creation with Customers
- Co-Creation with Partner
- 4W+1H Framework
Outcome
- Grow and scale your brand with alliance
- Effective feedback to streamline brand growth
Customized Session
- Extra session to cater for your needs and outcome
Our Consultation Process
This is how we kickstart
After you have signed up, we will have a meeting to arrange the consultation date, understand about your business and where you want to bring your brand.
We will undergo consultation together(with your core team) according to the Brand Differentiation framework to design your brand positioning strategy.
Once your brand position has been consolidated, you are good to go for marketing your brand and beat your competitors.
Understanding your Brand
After you have signed up, we will have a meeting to arrange the consultation date, understand about your business and where you want to bring your brand.
Strategic Consultation
We will undergo consultation together(with your core team) according to the Brand Differentiation framework to design your brand positioning strategy.
Express your Brand
Once your brand position has been consolidated, you are good to go for marketing your brand and beat your competitors.
FAQ
Frequently Asked Questions
The consultation can be conducted through both online or offline sessions. Availability of offline consultation is only in Penang and Klang Valley while a travel fee will be imposed if to conduct in the other states. We highly recommend to go for the Zoom session.
The consultation will take around 3 - 6 hours each.
Our recommendation is to complete the 4 sessions within a month, which is once a week.
We will need a whiteboard, markers, and projector throughout the sessions.
Yes, we will send the homework once you have signed up our consultation session. After each session we will review the work done previously.
A maximum of 5 Pax per session. We recommend to get the following position in your business to join the session:
Brand Owner/ Company Founder/ Human Resources/ Marketing/ Sales Executive or Manager
Our consultant speaks English/ Malay/ 中文.
Our content will be in English. Please inform us if translation is needed.
While we make every effort to ensure that our consultation sessions or programs are designed to help you to add value to your customers by building a brand, we do not guarantee your earnings based on your ability to create results or earn any money with our ideas, strategies or programs. As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise and level of desire.There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. Nothing on this page or any of our websites or emails is promise or guarantee of future earnings.
Designed just for SME
SME Branding Consultation Package
Our package is designed not for everyone but for serious SME & business owners who want to grow their brand. If you are serious, check out the packages below.
RM 20000.00
RM 18999
For Startup & Micro SME
Basic 2 Sessions
- 5 Pax Per Session (Max)
- Brand Discovery
- Brand Differentiation
RM 56000.00
RM 27999
4 Sessions + 1 Bonus Coaching
Bonus 5 (4+1) Sessions
- 5 Pax Per Session (Max)
- Brand Discovery
- Brand Differentiation
- Brand Experience
- Brand Evolution
- + 1 Free Bonus Coaching
RM 45000.00
RM 37999
For SME >100 Pax
Full Package 4 Sessions
- 5 Pax Per Session (Max)
- Brand Discovery
- Brand Differentiation
- Brand Experience
- Brand Evolution