Brand Differentiation Positioning Strategy for SME

The Digital X Branding Consultation

Only for SME

Our brand consultation is specially designed to help SME to transform their brand (if you have a team from 10 – 200 people, this is for you). You can say bye bye to price wars, heavy promotions to get customers and still making higher profit than your competitor by selling your product and services at a higher price by just signing up for the consultation.

Customer Become Fans

Branding is not about spending big money on design, it is not about your logo, big billboards or slogan(this is tactics)! It is a strategy that will help you to create customers and become your fans for your business.

*Corporate spends a lot of money on branding while SME with limited budgets should only focus on their sales. Is that true?

Differentiation Positioning

With Shen Feng’s experience consulting SME for over 7+ years, we understand the difference between branding for corporate and SME. What if we tell you that you don’t need big money? Just by applying our brand differentiation strategy you can do that! Would you love to try it out?

*If a big corporation spends a lot of money on branding, we business owners should know the importance of it for your business to become big. Not that I only do branding when I have the money, you start from Day 1.

Start Differentiation Today!

Who is this for?

Those who care about their brand

boss-square

SME Owners

Entrepreneurs who want their company to be the leading brand in the market

agent

Agents

Property, insurance, MLM agents and advisors who want to increase their sales

startup-square

Freelancers

Aspiring entrepreneurs, self-employed, and freelancers who want to transform their brand

*WE DO NOT ACCEPT one type of people for our brand consultation, they are the I.K.E.A ( I Know Everything Already). Do not contact us if you are I.K.E.A.

Our Brand Differentiation Strategist

Shen Feng

Shen Feng is the First and Only Brand Consultant who specializes in the SME Brand Differentiation Strategy in Malaysia.

He has over 7+ years experience working with over 150+ SME brand across various industry such as tech startup, aesthetic clinic, beauty salon, e-Commerce, food and beverages, industrial hardware, engineering, fashion, local movie production, creative industry, NGO, cryptocurrency, etc.

When he asked: Why customer choose you over your competitors? 99% of SME owners can’t answer that or mention that their product and service is better which has no differentiation or USP. Whenever sales is bad, they will run ads to give discount by reducing profit BUT not to increase their brand value. This is due to most SME don’t have a Brand Strategy but only tactics, they have a strategy problem (You don’t solve a strategic problems with tactics).

What SME Owners need to do is Strategic Tactical Execution (STE) with Brand Differentiation Strategy to market their brand building fans and build their company’s intangible assets.

What's in it for you?

A Perfect SME Branding Strategy

The DXB Branding Consultation is designed to help SME to transform their brand, create value for their customers to outrun competition. The main consultation involves 4 sessions to complete, customized sessions are available as well. Below are the contents that we go through in our consultation.

01
01

Brand Discovery

- Brand Business Model
- Customer Centric Branding Framework
- Perfect Buyer Persona (PBP)
- The Loyalty Pyramid
- Customer Lifetime Value

Outcome
- Understand the brand business model and how it relates to your market.
- Discover your buyer, customer or user based on their loyalty level and lifetime value.

02
02

Brand Differentiation

- Review PBP
- Customer Matching
- 9 Differentiation Strategy
- Competition Analysis Positioning

Outcome
- Analyze competition in your market by using differentiation framework.
- Position your brand according to customer, market, and differentiation.

03
03

Brand Experience

- Review Differentiation Strategy + Analysis
- Customer Touch Point
- Focus Align Consistent + Execution Framework
- Brand Culture - Win Win Win

Outcome
- Understand the brand business model and how it relates to your market.
- Discover your buyer, customer or user based on their loyalty level and lifetime value.

04
04

Brand Marketing

- Massive Content Branding Strategy
- Funnel Secret Framework
- Digital Channels + PR
- KOL Marketing Tactics

Outcome
- Create content for your fans according to your differentiation.
- Market your differentiation digitally.

Customized Session

- Extra session to cater for your needs and outcome

Our Consultation Process

This is how we kickstart

01
Understanding your Brand

After you have signed up, we will have a meeting to arrange the consultation date, understand about your business and where you want to bring your brand.

02
Strategic Consultation

We will undergo consultation together(with your core team) according to the Brand Differentiation framework to design your brand positioning strategy.

03
Express your Brand

Once your brand position has been consolidated, you are good to go for marketing your brand and beat your competitors.

01
Understanding your Brand

After you have signed up, we will have a meeting to arrange the consultation date, understand about your business and where you want to bring your brand.

02
Strategic Consultation

We will undergo consultation together(with your core team) according to the Brand Differentiation framework to design your brand positioning strategy.

03
Express your Brand

Once your brand position has been consolidated, you are good to go for marketing your brand and beat your competitors.

FAQ

Frequently Asked Questions

1. Is this an offline or an online consultation?

The consultation can be conducted through both online or offline sessions. Availability of offline consultation is only in Penang and Klang Valley while a travel fee will be imposed if to conduct in the other states. We highly recommend to go for the Zoom session.

2. How long does each session take? And to complete the full 4 session consultation?

The consultation will take around 3 - 6 hours each.

Our recommendation is to complete the 4 sessions within a month, which is once a week.

3. What is needed to be prepared for the venue of the offline consultation?

We will need a whiteboard, markers, and projector throughout the sessions.

4. Any homework prior or during the session?

Yes, we will send the homework once you have signed up our consultation session. After each session we will review the work done previously.

5. What is the maximum number of pax can attend per session?

A maximum of 5 Pax per session. We recommend to get the following position in your business to join the session:

Brand Owner/ Company Founder/ Human Resources/ Marketing/ Sales Executive or Manager

6. What is the language during the consultation?

Our consultant speaks English/ Malay/ 中文.

Our content will be in English. Please inform us if translation is needed.

7. Do you guarantee our earnings?

While we make every effort to ensure that our consultation sessions or programs are designed to help you to add value to your customers by building a brand, we do not guarantee your earnings based on your ability to create results or earn any money with our ideas, strategies or programs. As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise and level of desire.There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. Nothing on this page or any of our websites or emails is promise or guarantee of future earnings.

Designed just for SME

SME Branding Consultation Package

Our package is designed not for everyone but for serious SME & business owners who want to grow their brand. If you are serious, check out the packages below.

Basic
Basic

RM 8000
RM 5999

For Startup & Micro SME

Basic 2 Sessions
  • 5 Pax Per Session
  • Brand Discovery
  • Brand Differentiation
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BONUS
BONUS

RM 20000
RM 10999

4 Sessions + 1 Bonus Coaching

Bonus 5 (4+1) Sessions
  • 5 Pax Per Session
  • Brand Discovery
  • Brand Differentiation
  • Brand Experience
  • Brand Marketing
  • + 1 Free Bonus Coaching
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Full
Full

RM 16000
RM 12999

For SME >200 Pax

Full Package 4 Sessions
  • 5 Pax Per Session
  • Brand Discovery
  • Brand Differentiation
  • Brand Experience
  • Brand Marketing
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