The First Take is one of the fastest growing YouTube Music Channel that gain a lot of tractions especially to those audience that loves Japanese Music or Anime. According to tbwahakuhodo.co.jp the channel gains over 100 million views just in 5 months time after they launch. And around 2.87 million subscribers on their YouTube Channel.
They have been on my working playlist for quite some time, the song I recently repeated the most is definitely LiSA – homura / THE FIRST TAKE. Ok so let’s talk about why I want to review this interesting music channel. Hey, not many SME produce music right? But then let’s see how they utilize brand differentiation strategy on growing their channel. You might learn something on why they are so successful.
The First Take – What’s the difference?
You can have a lot of YouTube channel inviting musician, do music review, music reaction but None of the channel invite Artist or Musician to perform in one single take. That is The First Take!
What’s the difference you ask. The answer is in they know what their audience wanted and redefine the way they listen music in a clear and simple way. They invite known Japanese musician, and perform in a white room, with High End Equipment, record everything in ONE TAKE.
Let us review this successful brand and how it wins over so many music channel on YouTube.
A clear Brand Message = Clear win
A microphone placed in a white studio.
There is only one rule here.
Do a one-shot performance.
Their slogan ONE TAKE ONLY, ONE LIFE ONLY also clearly communicates their brand message. And it shows the quality and standard of the video they produced. Because you only have one life.
What their audience Want? Better Music? No!
If you ask the listener on any music channel, they will tell you because the music and video is nicer. But is it? On the surface they tell you it is better. But if you listen closely and observer, they wanted something different. Is the video better? No, anyone can have a white room or a super nice room, it is not the design. And if you ask any videographer out there they would tell you this kind of cinematography is easy.
The Music is better?? Not quite, it should be the REPRESENTATION IS DIFFERENT.
A better Music = recording in one single take.
It is different, not better. A better music is represented by recording artist singing in just one single shot or recording. Audience process different representation as something New and Unique to them, that is why people go for The First Take. They don’t tell their audience we are better but their brand message is One Shot Performance.
Authenticity, Raw & Real
HOT Artist as a fan Magnet
The Man Behind: Keisuke Shimizu
Shimizu leads advertising and branding for global clients, with work that has won international awards, including Gold Cannes Lions, ADC Grand Prix, and Clio Awards Grand Prix. He has also been awarded personally as JAAA Creator of the Year 2018 and Campaign Asia Creative Person of the Year in 2019.
If you feel like to connect with us to design your own brand differentiation strategy, you can click here: Talk to Us
You can also follow Shen Feng on social media to learn more on branding : www.facebook.com/iamshenfeng
The First Take TikTok: https://www.tiktok.com/@the_first_take
The First Take Twitter: https://twitter.com/The_FirstTake